Pulitzer Prize-winning investigative reporter Michael Moss presents this in-depth report on the growth of the American processed food industry in conjunction with the increase of obesity and chronic diseases in the American public. Because of the qualities of convenience and savings in time, our society has increased its reliance on processed and fast foods. And, in line with growing their industry, the conglomerate companies lure their customers by increasing the amounts of sugar, fat and salt that they add to their products. This causes the consumer to reach a “bliss point” and to crave an increased amount of the food or drink. Moss compares this to a virtual addiction.
Basing his information on company documents and interviews with former executives, Moss shows us how the industry is between a rock and a hard place: decrease the amounts of sugar, fat and salt to benefit the American public’s health, while exposing processed food’s off-tastes that will reduce sales. And, this is the dilemma that our nation finds itself in: continue on the path to ill health or change. Some of the answers might be to increase government food regulations, become more educated consumers, and go back to the basics in food preparation, however inconvenient that might be.