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Monday, September 8, 2014

Think Like a Freak: the Authors of Freakonomics Offer to Retrain Your Brain

            A third book contributing to the Freakonomics concept by co-authors Steven Levitt, a University of Chicago economist and Stephen Dubner, a journalist from the New York Times. Freakonomics is defined as applying economic theory to diverse subjects not usually covered by "traditional" economists. More often, it seems to be influenced by “pop” psychology or sociology topics.

            In this book, Levitt and Dubner encourage their readers to think outside the box; not to base decisions using their pre-conceived beliefs. To do this, be willing to say “I don’t know”. Ask the right questions, not the wrong ones. Work on small problems and not on global ones. Seek out the real root cause of a problem, not just the popular explanation. Quit working on a problem if the amount of energy you put into it exceeds its value. Decide whether offering incentives are a help or hindrance in resolving problems.

            Innumerable anecdotes support the authors’ concepts and add to the reader’s enjoyment.

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